Wilson Manufacturing is a global leader in the flexographic industry. They are the industry innovator in machine-sharpened rotary dies, and are committed to providing an unsurpassed level of personal service to their customers.
A new brand position was developed to position Wilson as a "Resourceful Partner." Five key attributes support the brand and are incorporated into all brand-related communications. These attributes are innovative, collaborative, friendly, expert, and proactive.
This ad campaign reflects Wilson's new position as "Resourceful Partner." Each ad highlights one of the brand attributes.
This 30' x 40' exhibit gives prospects a tangible experience with Wilson's brand through face-to-face meetings with the team and hands-on samples of products.
Oversized photos attract attention from across the show hall, while dies mounted to the exhibit provide a close-up view of Wilson's products.
Large graphics mimic Wilson's ad campaign that ran in several publication for a year prior to the trade show. The graphics reinforce Wilson's brand position and key attributes, and create familiarity.
Production and Installation Documentation
